Clothing Brand Email Templates
Role
UX Designer
Timeline
Jun-Aug 2025
Skills & Tools
HTML, CSS, Figma, Low/High Fidelity Prototyping, Marketing
Overview
I collaborated with a small clothing brand centered on faith and travel to design and develop their first set of responsive marketing email templates. The goal was to create a visually cohesive and flexible system of templates that could be reused for different customer touchpoints such as order confirmation, promotions, and announcements.
Purpose
Establish a consistent email communication system that reflected the brand's mission and visual identity
Context / Background
The clothing brand was preparing to launch its first online storefront and wanted to build brand recognition through cohesive email communication. There were no existing templates, so my task was to design a complete email system from scratch that could serve multiple purposes and adapt to the brand’s growing audience.
Problem Statement
The brand needed a way to communicate with customers consistently while maintaining a strong visual connection to its identity. Without templates, every email would have to be manually designed, leading to inconsistent layouts and messaging. The challenge was to create a modular set of templates that captured the brand’s tone of faith and travel, while being flexible enough for marketing and transactional use.
Research & Insights
I studied email designs from 10 other clothing brands and several tech-focused companies to understand effective hierarchy, spacing, and engagement strategies. I also used the brand’s existing mood board to guide color, typography, and image selection, ensuring alignment with their desired tone: calm, modern, and meaningful.
Key takeaways from research:
Balance white space and visuals for scannability
Keep typography simple but expressive
Use color and imagery to reflect brand purpose, not just decoration
Personas
Prospective Members: Want to quickly understand MKoBi’s mission, culture, and how to apply.
Current Members: Want to see themselves represented professionally and use the site for credibility when networking.
Design Process
Defining Scenarios
Each of the eight templates addressed a different user situation, including:
Welcome emails for new subscribers
Order confirmations and shipping updates
Product drops and seasonal promotions
Thank-you and loyalty messages
For new customers, I prioritized strong visual hooks and storytelling. For returning customers, the focus was clarity and useful information. Prototyping and Iteration
I created detailed layouts in Figma, refining hierarchy, spacing, and typography to ensure readability. The co-founders provided feedback on logo placement, verse integration, and tone. After aligning on visuals, I implemented the templates using HTML and CSS, adjusting for cross-client consistency.
Final Design / Outcome
The finished website presents MKoBi as a polished, credible organization.
Clear navigation and consistent color hierarchy
Modern typography and minimal black-gray palette
Interactive hover effects and structured member showcase
Streamlined application page with embedded timeline and resources
Reflection and Lessons Learned
This project taught me the balance between pixel precision and real-world flexibility. I initially spent too much time perfecting layouts in Figma and realized that email rendering requires adjustments in code regardless.
What I learned:
Coding for email design is far more restrictive than web design and requires careful testing
Compelling design is about guiding attention, not just aesthetics
Simplicity and clarity improve engagement, especially on mobile
I am proud of how the templates turned out and how they continue to serve as the brand’s main communication foundation.